The Catalyst Collective (Organisation CIC)
Kathryn McPherson currently serves as Head of Content at Publicis Groupe, focusing on Heineken’s global social content since May 2024, while also contributing as an Advisory Board Member for The Catalyst Collective since March 2023, where support is provided for mentoring Black women and girls. Previously, Kathryn held the position of Global Content Director at Wavemaker Netherlands, leading the launch and growth of an entertainment brand across 20 European markets. Prior experience at Wavemaker UK includes roles such as Business Director and Partnerships Director, where award-winning content and media partnerships were delivered for prominent brands. Earlier career stages include positions at Initiative, CityJobs.com, and internships in business development and account management. Kathryn earned a Bachelor of Arts in Classics and Classical Languages from the University of Warwick.
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The Catalyst Collective (Organisation CIC)
The Catalyst Collective provides mentoring for the next generation of Black Women. We believe that mentoring can be a powerful intervention in the lives of young women. We recruit, train, match and support young professional Black women with Black teenagers for year-long, meaningful mentoring relationships. Vision: The vision of The Catalyst Collective is to create a society in which Black women are well represented in all educational and professional settings, and Black teenagers can access a range of representative role models to inspire them and to help them develop towards achieving their goals. Objectives: The Catalyst operates with three core objectives: 1. To connect young Black women with relatable role models to act as mentors for a year of high-quality mentoring. 2. To support mentees and mentors in achieving SMART goals which will help them to progress towards future aspirations. 3. To create a rewarding and quality volunteering experience that develops the leadership skills of professional Black women and provides them with access to a wider network and other opportunities.