Joris Malipaard

Joris Malipaard currently serves as Senior Manager Formule & Commercie at The Category & Trade Company, focusing on growth through formula, category, and space management since February 2023. In parallel, Joris operates as a zelfstandige/eigenaar at Mailhorse Retail Company, providing solutions to retailers facing commercial challenges. Previous experience includes roles such as Manager Marketing, Formule en Bouw and Formulemanager at Bakker Bart, as well as various positions at Jumbo Supermarkten, C1000, and Edah Supermarkten, where responsibilities ranged from format management to strategy development. Joris holds a degree from Erasmus University Rotterdam and has studied at Michigan State University.