Malinee Chetanont

CDP Lead (crm, Digital Marketing Department) at The Central Group

Malinee Chetanont has a diverse work experience in various digital marketing roles. Malinee has experience in leading CRM and digital marketing departments, overseeing the management and utilization of customer data. Malinee possesses strong skills in data analysis, marketing strategy, social media marketing, and project management. Malinee has successfully implemented and managed personalized customer journeys using Customer Data Platforms (CDP) to improve customer engagement and drive business growth. Additionally, Malinee has experience in researching market insights, developing strategic insights, and presenting innovative solutions to address marketing and business challenges. Malinee has also implemented omnichannel marketing approaches, resulting in increased customer engagement, website traffic, and email open rates. Malinee has a strong background in online marketing, including analyzing sales data, creating promotional plans, and adjusting artworks for online channels. Malinee has demonstrated expertise in designing and creating marketing materials and analyzing data to identify areas for improvement. Throughout their career, Malinee has effectively liaised with customers and coordinated with international teams to ensure seamless order fulfillment and provide excellent customer service.

Malinee Chetanont completed their Bachelor of Fine Arts Program in Communication Design (English Program) from King Mongkut's University of Technology Thonburi and SoA+D | School of Architecture & Design from 2007 to 2011. In 2013 to 2015, they pursued Chinese Language Education at JCC Language School. Additionally, they obtained various certifications, including "Digital Transformation & Big Data in the Luxury Industry" from Udemy, "Project Management Simplified" from LinkedIn, "Essential SQL for Everyone" from BorntoDev, "Ecomforce Thailand 2022" from Future Trends, and "Data Analytic & Visualization (Google Data Studio)" from Data Academy. Malinee also attained a TOEIC TOTAL SCORE of 675 from The TOEIC Program in 2017.

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