THE CHARLES GROUP
Caroline McCann is a skilled Content Strategist and Copywriter with experience across various industries such as beauty & wellness, hospitality, entertainment, fashion, and finance. Currently working at THE CHARLES, Caroline strategizes and develops content for globally represented brands, creating multi-channel social media campaigns, email campaigns, and website rewrites. Previously at America's Test Kitchen, Caroline assisted in ideation and execution of consumer-facing communications. Caroline's expertise also extends to digital copywriting and editing at C-4 Analytics, arts & public relations at Endicott College, front of house management at West Row, and office assistance at NESN. Caroline holds a Bachelor's degree in Journalism from the University of Massachusetts Amherst.
THE CHARLES GROUP
Based in New York City, THE CHARLES was founded by Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, business strategy, finance and technology, they sought to create a digital-first agency that would do things differently. Born and raised in St. Kitts, Charles Alfred Sealay was Samantha and Aaron’s great- grandfather. He was a popular man who transcended the boundaries of race and class inequality to make a success for himself and his family. Naming the agency after him, the siblings hope to leave a legacy behind for years to come.