MacKenzie Green

MacKenzie Green has over five years of work experience in the media and entertainment industry. In 2021, they served as the Vice President of Social Media at Clique Brands, where they led the social media team to generate 3.18M Instagram impressions/month and drive 6% conversion/70%+ CTR to on-site sales. MacKenzie also created social franchises for tentpole moments to scale community engagement by 43%+ and spearheaded UK in EU market penetration to increase unique views. In 2022, they worked as an Influencer Marketing at Comikaze Entertainment, Inc. In 2020, they were the Social Media Director at BET (BET Networks, a subsidiary of Viacom Inc.), where they liaised with Content Acquisition, email marketing, marketing, communications, platform marketing, technical team, and key partners. MacKenzie also scaled internal performance by 15%, became the #1 Black streaming network, and drove deal negotiation while building strategic direction for partner marketing. In 2019, they were the Senior Manager of Brand Marketing at Betches Media, where they managed 2 direct reports and 20 additional team members, secured approximately $850K in branded marketing proposals, and secured the first Sports Partnership with the NHL. In 2018, they were the Marketing Manager at NBCUniversal Media, LLC. In 2017, they were the Event Marketing and Influencer Strategy Consultant at Unbound Box. In 2016, they were the Content Distribution Partner Marketing and Communications MBA Associate, Ad Sales Strategy Lifestyle Brands MBA Associate, and Worldwide Market Research MBA Summer Associate at NBCUniversal Media, LLC, and the Harper's Bazaar Intern at Hearst Magazines. MacKenzie also worked on a Columbia Business School Media Consulting Project at Machinima.

MacKenzie Green has an extensive education history. In 2015-2017, they attended Columbia Business School, where they earned a Master of Business Administration (M.B.A.) in Media. From 2012-2013, they attended Georgetown University, where they earned a Certificate of Finance in Corporate Finance. During the same time period, they also attended UCLA Anderson School of Management, where they were a Riordan MBA Fellow in Pre-MBA. From 2006-2010, they attended University of Miami, where they earned a Bachelor of Science - BS and a Bachelor's Degree in Broadcast Journalism and Sports Administration. Finally, MacKenzie attended Our Lady of Good Counsel. Additionally, they have a certification from The Luxury Education Foundation as an MBA Graduate.