Chris Ciccarello

Chris Ciccarello currently serves as the AI Lead for Known Consumer Marketing at The Clorox Company, a role assumed in February 2022. Prior to this position, Chris held several senior roles in marketing analytics, including Senior Director of Marketing Analytics at GoodRx and Head of Marketing Analytics at realtor.com. Chris's extensive experience includes leadership in analytics teams at prominent companies such as Farmers Insurance, ConAgra Foods, Kraft Foods, and AC Nielsen, focusing on areas such as marketing evaluation, forecasting, multi-channel attribution, and consumer insights. Chris holds a Master’s degree in Market Research from The University of Georgia and a Bachelor’s degree in Finance, Marketing, and Philosophy from the University of Richmond.