Heidi Daly Ford

Heidi Daly Ford has a robust background in marketing, currently serving as the Shopper Experience Marketing Lead at The Clorox Company since June 2012. Prior to this role, Heidi served as the Brand Manager for Cape Cod® Potato Chips at Snyder's - Lance, Inc. from 2002 to April 2012, where responsibilities included marketing strategy, innovation execution, and P&L management. Earlier career experience includes working as a Marketing Manager at The Kravetz Group, overseeing the children's footwear line Rocky Kids®, focusing on consumer promotions, product launches, and point of sale development. Heidi holds a Bachelor of Science in Business Administration from Western New England University and is certified in Computer Information Systems and Marketing Communications/Advertising.