Barbara George

Barbara George is a seasoned marketing professional with a strong background in brand management and strategy development. Currently serving as Senior Marketing Manager: Frontline at The Coca-Cola Company since April 2024, Barbara previously held the position of Brand Group Manager: Beverages at Clover S.A. Proprietary Limited, where responsibilities included brand strategy development, campaign management, and market analysis. Barbara's career also encompasses roles as Brand Manager at Premier FMCG (Pty) Ltd and Assistant Brand Manager at Twinsaver Group, demonstrating expertise in brand positioning, market insights, and consumer engagement. Educational achievements include a Master of Management in Strategic Marketing Management from Wits Business School and a BA in Marketing Communications from the University of Johannesburg.