Basit Arasi is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently serving as a Senior Marketing Manager at The Coca-Cola Company, Basit has previously held the role of Marketing Manager at Tolaram and Senior Brand Manager at Grand Oak Limited. Basit’s career includes significant positions at Guinness Nigeria, where roles included Brand Manager for both Guinness and APNADs, as well as Assistant Brand Manager. Additionally, Basit worked as a Relationship Manager in the Telecoms Group at GTBank. Basit holds a Bachelor of Science degree in Biochemistry from the University of Lagos and is a member of the Chartered Institute of Marketing (CIM).
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