Bill Yarmal

Bill Yarmal is an accomplished executive with extensive experience in commercial strategy and marketing, currently serving as Vice President of Commercial Strategy, Channel Strategy and Portfolio Operations for the North American Operating Unit at The Coca-Cola Company since March 2015. Bill has a proven track record in developing market strategies, driving brand innovation, and leading cross-functional teams to enhance consumer engagement across various product portfolios. Prior roles at Coca-Cola include Vice President of Category and Zone Commercialization and Senior Director of Marketing Strategy and Portfolio Commercialization, where Bill was instrumental in identifying consumer insights and executing successful go-to-market strategies. Bill also has experience as Senior Director of Shopper Marketing at Danone and held multiple positions at Coca-Cola since 2000, focusing on brand management and shopper marketing initiatives. Bill holds a degree from Clemson University, earned in 1997.