Fahad Ashraf

Fahad Ashraf is an accomplished business leader with extensive experience in marketing and management across various regions and industries. Currently serving as Vice President & General Manager of Energy for EMEA and APAC at The Coca-Cola Company since October 2019, Fahad has also held the position of Vice President for the Pakistan and Afghanistan Region. Prior to this role, Fahad spent over three years at RB as Chief Executive & General Manager of Health and previously as Marketing Director. Fahad's career at RB began in 2006, progressing through roles such as Regional Category Marketing Manager for Africa Middle East and Marketing Director for Germ Protection. Beginning in 2004, Fahad gained experience as Sales Manager at Energizer and worked as Brand Manager at Reckitt Benckiser. Fahad holds an MBA in Marketing and Brand Management from the Institute of Business Administration, obtained between 1997 and 2000.