Idriss Agoumy

Idriss Agoumy serves as the Channel Strategy Manager for the Africa Operating Unit at The Coca-Cola Company, a position held since September 2017. In this role, Idriss develops strategic plans for On-Premise channels, leveraging consumer insights to drive revenue growth across Africa and leading digital initiatives for enhanced customer segmentation. Previously, as a Commercial Execution Manager at Coca-Cola, Idriss coordinated franchise leadership and developed training modules. Prior experience includes a role as Category Development Manager at Nestlé, where strategies for coffee category growth were defined, and a Marketing Research and Competitive Intelligence Manager position at Carrefour, focusing on geomarketing and category performance. Early in the career, positions at Unilever involved trade category management to optimize in-store promotions for home care brands. Idriss holds a Mastère Spécialisé in Marketing Research from NEOMA Business School and a Marketing Management degree from IIHEM.