The Coca-Cola Company
Idriss Agoumy serves as the Channel Strategy Manager for the Africa Operating Unit at The Coca-Cola Company, a position held since September 2017. In this role, Idriss develops strategic plans for On-Premise channels, leveraging consumer insights to drive revenue growth across Africa and leading digital initiatives for enhanced customer segmentation. Previously, as a Commercial Execution Manager at Coca-Cola, Idriss coordinated franchise leadership and developed training modules. Prior experience includes a role as Category Development Manager at Nestlé, where strategies for coffee category growth were defined, and a Marketing Research and Competitive Intelligence Manager position at Carrefour, focusing on geomarketing and category performance. Early in the career, positions at Unilever involved trade category management to optimize in-store promotions for home care brands. Idriss holds a Mastère Spécialisé in Marketing Research from NEOMA Business School and a Marketing Management degree from IIHEM.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.