Ivy Crawford

Senior Director, Channel Strategy, Europe at The Coca-Cola Company

Ivy Crawford has a strong background in marketing and sales, with a focus on driving category growth in the soft drinks market. Ivy has held various leadership positions at The Coca-Cola Company and pladis Global, including roles such as Senior Director, Channel Strategy, Head of Shopper Marketing, and Head of Marketing. Ivy has also been involved in major events such as the London 2012 Olympics and Paralympics and the Vancouver Winter Olympics. Ivy graduated with a BA (Hons) in Marketing from the University of Northampton.

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Previous companies

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Timeline

  • Senior Director, Channel Strategy, Europe

    January, 2024 - present

  • Channel Strategy Director , Europe At The Coca Cola Company

    March, 2021

  • Category & Commercial Director Western Europe At The Coca-cola Company

    April, 2019

  • Shopper Marketing Director Western Europe At The Coca-cola Company

    December, 2017

  • Head Of Marketing, Global Customers For The Coca-cola Company

    July, 2014

  • Head Of Shopper Insights, North West Europe & Nordics Markets

    October, 2012

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