Sarisha Devraj

Sarisha Devraj is a seasoned professional with extensive experience in consumer and shopper insights, currently serving as the Director of Consumer Insights for Coca-Cola Trademark Africa since June 2021. Previously held positions include Senior Consumer Insights Manager and Shopper and Commercial Insights Senior Manager at The Coca-Cola Company, as well as Shopper Insights Manager at Mondelēz International. Sarisha’s expertise encompasses strategic project leadership, market analysis, and data-driven decision-making to support business growth, new product launches, and category management across multiple African markets. Earlier career roles include Customer Marketing Manager at Tiger Brands and Marketing Intern at SABMiller, contributing to a strong foundation in marketing strategies and shopper behavior analysis. Sarisha holds an Honors degree in Marketing Management from the University of Pretoria and a Bachelor's degree in Marketing Management from the University of Johannesburg.