Sérgio Vieira

Sérgio Vieira currently serves as the VP of South Africa Operation at The Coca-Cola Company since February 2023. Prior experience includes roles as General Manager and Board Member at MULTON, Marketing Director at Coca-Cola Hellenic Bottling Company, and various positions at Moura Dubeux Engenharia S.A. and Solar Coca-Cola, where contributions spanned marketing, sales, and commercial planning. Earlier in their career, Sérgio held several marketing roles at Coca-Cola Guararapes Ltda and Coca-Cola HBC. Educational qualifications include an MBA in Marketing from FGV - Fundação Getulio Vargas, a graduation in Business from Universidade Federal de Pernambuco, and certificates from Harvard Business School Online, Singularity University, IMD, and a course in Personality Psychology with Dr. Jordan B. Peterson.