Steffi Chalira Lebeya

Steffi Chalira Lebeya is a seasoned professional with extensive experience in customer strategy and market planning across various high-profile companies. Currently serving as Senior Director - Customer at The Coca-Cola Company since February 2024, Steffi previously held multiple roles at Procter & Gamble from May 2017 to February 2024, including Market Strategy and Planning Director and Senior Market Strategy and Planning Manager for the Baby Care portfolio. Steffi's career began at The South African Breweries as an Assistant Executive for Off Premise Group Accounts and included earlier positions at Procter & Gamble as Key Account Executive and Key Account Manager. Educational credentials include a Bachelor's degree in commerce (Bcom) with a focus on accounting from the University of Cape Town, complemented by a senior certificate from Parklands College, Cape Town.