Valéria Herzer

Valéria Herzer is a seasoned professional in global marketing and strategic planning with extensive experience in the entertainment and gaming sectors. Currently serving as the Sr. Director for Global Gaming, Influencers, and New Platforms at The Coca-Cola Company since May 2019, Valéria previously held various leadership roles within Coca-Cola, including Director of Global Entertainment Marketing and Global Brand Director. Valéria's expertise also encompasses positions at Havas Sports & Entertainment, where Valéria was VP of Strategy and Partnerships, and Havas Media as Strategy and Business Development Manager. Valéria has contributed to academia as a Strategic Planning Instructor at ISCOM. Valéria holds a Master’s degree in New Media and Communications from EJCM and a degree from Universidade Federal do Paraná.