The Coca-Cola Company
Vicente Vallejo is an accomplished executive with extensive experience in commercial strategy and operations at The Coca-Cola Company since 1995. As Group Director of Commercial Strategy & Operations, Vicente developed a highly effective regional commercial strategy, significantly enhancing operating income for the largest bottler. Key achievements include winning Coke’s best-run division award and driving double-digit growth through strategic portfolio management. Vicente's leadership in revenue growth management and shopper marketing established standards that resulted in incremental revenue gains across the global system. Previous experience includes pivotal roles in production and supply chain management at Baxter International Inc., where Vicente implemented 6-Sigma methodologies and modernized manufacturing processes, leading to substantial sales growth. Vicente holds an MBA from The University of Texas and a Master's in Industrial Engineering from Virginia Tech.
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