Viviane Gonçalves Calaça

Global Head Of Experimentation @ Scale at The Coca-Cola Company

Viviane Gonçalves Calaça has held various marketing leadership roles at The Coca-Cola Company since October 2000, including Global Head of Experimentation @ Scale and Marketing Network Operations & Capabilities Lead for LATAM. Viviane has extensive experience in venturing and emerging brands marketing, digital transformation, and real-time marketing initiatives. Viviane also has a background in brand management and regional marketing. Viviane holds an MBA in Marketing from Ibmec, executive program in Business Administration and Management from The George Washington University, and a certification in Strategic Change Management from Northwestern University - Kellogg School of Management.

Links

Org chart

Timeline

  • Global Head Of Experimentation @ Scale

    December, 2022 - present

  • Marketing Network Operations & Capabilities Lead - Latam

    January, 2021

  • VEB Marketing Director For Latam

    October, 2018

  • Digital Transformation Director

    June, 2017

  • Integrated Marketing Communication Director - Digital

    January, 2017

  • Marketing Capability Director - Marketing Transformation

    May, 2016

  • Sr. Marketing Capability Manager

    June, 2014

  • Sr. Marketing Manager Juices (del Valle Tm)

    July, 2010

  • Sr. Brand Manager Coke Zero And Coke Light

    April, 2007

  • Fanta Brand Manager

    February, 2005

  • Coke Jr Brand Manager

    October, 2002

  • Regional Marketing Manager Jr

    October, 2000

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