Viviane Gonçalves Calaça

Viviane Gonçalves Calaça has held various marketing leadership roles at The Coca-Cola Company since October 2000, including Global Head of Experimentation @ Scale and Marketing Network Operations & Capabilities Lead for LATAM. Viviane has extensive experience in venturing and emerging brands marketing, digital transformation, and real-time marketing initiatives. Viviane also has a background in brand management and regional marketing. Viviane holds an MBA in Marketing from Ibmec, executive program in Business Administration and Management from The George Washington University, and a certification in Strategic Change Management from Northwestern University - Kellogg School of Management.