Doug Griffin

Doug has been a Partner at The Context Network for six years and has over 35 years of experience in the ag & industrial equipment industry. His past executive and senior-level roles provide him with many skills to solve the most challenging and complex issues facing companies today. His background includes COO, Vice President, General Management, and Director positions at two leading global equipment companies. At Context, Doug leads the Machinery and Equipment sector, emphasizing technology. He assists companies from small start-ups to large global OEMs. He primarily emphasizes strategy development and implementation. In addition, his teams conduct competitive assessments, peer-to-peer benchmarking, new market opportunity analysis, investment fundraising initiatives, and acquisition due diligence. He is experienced with driving culture change and the execution of strategic plans. In addition, he is trained to use Baldrige Performance Excellence Criteria for business performance improvement.