The Craftory
Affectionately called Ernie by his mum and work colleagues, Ernesto has led the charge of disruptive digital innovation since the time Mattel’s Barbie Doll turned 40.
He’s created multiple digital disruptors and sold three, and he speaks with an arresting combination of Prussian charm and Uruguayan discipline about digitally-activated brands and storytelling. Ernesto runs the Craftory.
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The Craftory
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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.