The Craftory
Jonathan joined The Craftory from a career working for the large retailers as both an employee and an advisor.
He splits his time between finding great brands to partner with (his focus is on food and drink brands at the moment), and working with our existing brands to help them scale up their businesses.
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The Craftory
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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.