Cheryl Calverley

Cheryl Calverley is a seasoned marketing and business leader with extensive experience in various sectors, currently serving as Co-Founder of the Den Club since October 2022 and Founder of Voodoo since February 2019, providing consultancy focused on innovation and growth strategies. Previously, Cheryl held the roles of Chief Executive Officer and Chief Marketing Officer at eve sleep, and before that, Marketing Director at The AA and Masterbrand Marketing Manager at Birds Eye Iglo Limited, where significant contributions included executing a £21m advertising strategy and leading successful brand campaigns. Cheryl's earlier career features roles at Unilever and Petroleum Economics, complemented by academic credentials, including a Fellowship from The Marketing Academy and a BSc in Psychology from Goldsmiths, University of London.