Caitlin Holliday

Caitlin Holliday is an experienced professional in market research and customer insights, currently serving as the Assistant Director of the Market Research Unit at the Australian Department of Health since June 2019. Prior roles include Program Insights Coordinator at Destination NSW and Customer Insights Specialist at Transport for NSW and NPS MedicineWise, where responsibilities encompassed managing research projects, stakeholder consultation, and driving commercial outcomes through insights. Caitlin began her career as a Junior Research Consultant at SMPR, evolving through positions such as Account Manager at Hall & Partners and Assistant Research Manager at SensoMetrics. Caitlin holds a Bachelor of Liberal Studies from the University of Sydney, with a focus on Psychology, Spanish, and Sociology.