The Directions Group
Susan Hayes Sayre is a seasoned professional in market research and analysis, currently serving as a Senior Research Consultant and Group Manager at Directions Research, Inc. since January 2011. With a robust background that includes leadership roles at TNS Custom Research, Susan has excelled in various capacities, such as Vice President of Research Management and Director of New Product Development Research. Notable achievements include the development of industry-leading research methodologies, successful management of large-scale projects for major clients, and a consistent track record of improving client relationships through innovative research solutions. Susan holds a Bachelor’s degree in Industrial Management from Carnegie Mellon University and a Master’s degree in Marketing from Georgia State University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience