The Directions Group
Susan Hayes Sayre is a seasoned professional in market research and analysis, currently serving as a Senior Research Consultant and Group Manager at Directions Research, Inc. since January 2011. With a robust background that includes leadership roles at TNS Custom Research, Susan has excelled in various capacities, such as Vice President of Research Management and Director of New Product Development Research. Notable achievements include the development of industry-leading research methodologies, successful management of large-scale projects for major clients, and a consistent track record of improving client relationships through innovative research solutions. Susan holds a Bachelor’s degree in Industrial Management from Carnegie Mellon University and a Master’s degree in Marketing from Georgia State University.
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