Alexander van Kemenade

Alex leads the EIU’s consumer practice in Asia, helping global companies make strategic decisions in some of the world’s most dynamic markets. He specialises in data-driven strategy and deploys cutting-edge predictive analytics across a wide range of consumer, economic and market data, helping clients capture emerging growth opportunities and position themselves for success.

Drawing on over a decade of experience in Asia, Alex has served clients across a wide range of industries and strategy areas. Recent projects he has worked on include helping a global luxury brand plan its 5-year expansion strategy across Chinese cities, a ride-hailing firm gain market share in Indonesia, and an FMCG company identify emerging consumer opportunities in Vietnam.

Alex and his team takes an innovative approach to solving clients’ problems. In one recent project a major restaurant chain sought to redesign pricing across China. He drew on a wealth of highly granular data to statistically model the urban environment around each restaurant – from its proximity to public transport to local competition and area affluence. This generated deep insights that could help the client price its menus most effectively.

He joined the EIU’s Beijing office as an economist in 2007, helping to establish the China Regional Forecasting Service, which provides clients with a unique regional view on economic developments across the country. A frequent commentator in international media, Alex holds an MSc in economics from the London School of Economics and Political Science and speaks fluent Mandarin. He also plays electric bass in a local Beijing band.