TM

Tom McCave

VP Performance Marketing at The Economist

Tom McCave has a strong background in marketing and circulation management. Tom has worked at The Economist, Thomson Reuters, and Melcrum. At The Economist, they held various roles, including VP Performance Marketing, Associate Publisher for The World Ahead, Acquisition Director for Global Audience Prospecting, Director of CEMEA Circulation, and Audience Development Director. Tom was responsible for driving reader and subscription growth through various channels such as digital brand, digital display, paid social, TV, radio, and mobile. Tom has also managed P&L and collaborated with multiple departments. Prior to The Economist, they worked as a Marketing Manager at Thomson Reuters and as the Head of Marketing at Melcrum.

Tom McCave attended The Leys School in Cambridge from 1987 to 1992, where they studied English language, French, and Drama. Following this, they enrolled at the University of Leicester from 1992 to 1995, earning a Bachelor of Arts (Honors) degree in English with Media, with a focus on American Literature (United States).

Links

Previous companies

Thomson Reuters logo

Timeline

  • VP Performance Marketing

    June, 2023 - present

  • Associate Publisher - The World Ahead

    October, 2019

  • Acquisition Director, Global Audience Prospecting

    April, 2018

  • Director, Cemea Circulation, The Economist

    April, 2017

  • Audience Development Director

    April, 2015

  • Senior Marketing Manager, EMEA

    October, 2011