The Field Marketing Agency
David Eads has extensive experience in sales and leadership roles. David co-founded The Field Marketing Agency in 2015. Prior to that, they worked as the Vice President of Sales at Adobe from 2013 to 2015, where they played a key role in helping customers build and manage real-time social experiences. From 2011 to 2013, they served as the VP Sales at MindTouch, Inc., where they significantly increased sales and customer base. Before that, they worked at PanTerra Networks as the VP Sales from 2008 to 2010, where they achieved substantial growth in the customer base and implemented various strategic initiatives. David also held the position of Vice President of Sales at Fonality Inc. from 2004 to 2008, where they managed direct and strategic sales efforts.
David Eads attended Amherst College, where they earned a Bachelor of Arts degree in Political Science, English, and Sociology. Prior to their college education, they also attended Williamsville South High School.
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The Field Marketing Agency
Our Mission and Approach Field marketing is an essential part of the consumer courtship model and it is the one pre-sales opportunity that you have to connect your brand with new, loyal consumers. Field marketing efforts are no small endeavor, however, The Field Marketing Agency has made it a measurable, affordable and brand stimulating experience. Our approach is based on the philosophy that our team is an extension of our client’s sales & marketing team. And our dedicated Strategic Field Reps are charged with the task of delivering you ROI in everything they do. + Although we will work with you directly to determine Key Performance Indicators (KPIs), the approach to our partnership will focus on three key aspects of market success + Drive same-day event sales and create residual sales lift from our efforts + Strengthen local relationships within key retailers & influence new “points of interruption” within target stores + Develop a repeatable and scalable process to expand your field sales/marketing efforts We deliver a 360 degree analysis of the investment and return on your activities. Our merchandising and product placement services ensure that you attain the highest level of visibility and representation within your retail and club accounts, while our competitive research delivers clear, concise intelligence on your in-store competitors. In addition, we schedule, staff and manage your product demo, roadshow or events programs with dedicated, brand knowledgeable representatives. We also assist you in the task of creating brand specific messaging for your roadshows, product demos and events.