Fernando Silveira Sousa

Fernando Silveira Sousa is an experienced trade marketing manager currently leading operations and merchandising at The Fini Company BR since July 2023. Previously, Fernando held various key positions at Johnson & Johnson from September 2015 to January 2023, focusing on sell-out management and trade marketing strategies across multiple channels. Additional experience includes roles at D.E. MASTER BLENDERS 1753, L'Oréal, British American Tobacco, and Telesp Celular, where Fernando demonstrated expertise in client relationship management, performance analysis, and strategic planning. Fernando holds a degree in Marketing from Universidade Cidade de São Paulo, completed in 2007.