The GIST
Rachel Fuenzalida is an accomplished marketing communications and brand strategist currently at Tri-State Generation and Transmission Association, Inc. and serves as a regional editor for The GIST. With a diverse background in writing and public relations, Rachel has contributed to organizations such as USA Basketball, Intuit, Brand Iron, Terraseed, Salesforce, and the hospitality sector with Eureka and Yard House. Key responsibilities have included generating impactful copy for a global audience, developing and executing strategic marketing initiatives, and facilitating executive-level events. Rachel holds a degree from Metropolitan State University of Denver.
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The GIST
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The GIST is a media company that provides sports content, experiences, and community for women. The company curates and contextualizes sports news and offers e-newsletters, daily Instagrams, website, and GIST Viewing Parties.The GIST was founded in 2017 and is based in Toronto, Ontario, Canada.