The Glenmorangie Company
Caspar MacRae has a diverse and extensive work experience spanning several companies and roles. Caspar is currently the CEO and President of The Glenmorangie Company. Prior to this, they served as the Global Marketing & Business Development Director and then as the Head of Marketing and Communications at the same company.
Before joining The Glenmorangie Company, Caspar worked at William Grant & Sons, where they held various positions including Marketing Director UK & Ireland, Global Brand Director for Tullamore D.E.W., Vice President - Brand Marketing (USA), Director of Innovation in North America, and Category Marketing Director for the USA.
Caspar also gained valuable experience at The Edrington Group as a Regional Sales and Marketing Manager (USA), Assistant Market Manager (USA), and The Macallan Brand Ambassador.
Prior to their career in the alcohol industry, Caspar served as a Captain in The Scots Guards of the British Armed Forces.
Caspar MacRae holds a Master of Business Administration (M.B.A.) degree with a specialization in Luxury Marketing and Entrepreneurship, which they obtained from the University of Strathclyde between 2011 and 2014. Prior to this, they earned a Professional Diploma in Marketing from the CIM | The Chartered Institute of Marketing from 2006 to 2007. Caspar MacRae also completed their undergraduate studies at The University of Edinburgh, where they obtained a Master of Arts degree in Geography from 1991 to 1995.
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The Glenmorangie Company
Our Company: The Glenmorangie Company is one of the prestigious companies owned by Moët Hennessy-Louis Vuitton (LVMH). It is home to Glenmorangie Highland Single Malt Scotch Whisky and Ardbeg Islay Single Malt Scotch Whisky, two of the world’s most respected whisky brands. The company has its global headquarters in central Edinburgh, with further offices and a state-of the-art bottling facility in nearby Livingston, West Lothian. The business employs some 300 people across its six locations and is proud to have been awarded the Platinum Award by Investors in People. The Glenmorangie Company is a multi-award winning business with its most recent plaudits including the Whisky Magazine Icons of Whisky Awards 2022 Global Distillery Manager of the year for Glenmorangie Distillery Manager Ed Thom; and the 2022 International Whisky Competition (IWC) Distillery of the Year for the fourth time in five years for Ardbeg Distillery. Ours is a business founded on patience and painstaking attention to detail. Tradition is our lifeblood, yet innovation is key to our Brands. While we’ll never hurry our whiskies, The Glenmorangie Company is often first to try new ideas in the development, production and marketing of our brands. Our Brands Glenmorangie Highland Single Malt Scotch Whisky has been distilled since 1843 in Tain in Easter Ross, in Scotland’s tallest pot stills. The Distillery is renowned as a pioneer in the fields of cask management and extra-maturation in the creation of innovative Scotch whiskies. Ardbeg Islay Single Malt Scotch Whisky, ‘The Untamed Spirit of Islay’, is revered around the world for its unorthodox personality and its big, peaty flavours. It has been described as “unquestionably the greatest distillery on Earth”.