Will Fraker

Will Fraker is a seasoned marketing professional with extensive experience in brand and performance marketing across various industries. Currently serving as the VP of Brand and Performance Marketing at The Good Feet Store since March 2024, Will also holds the position of Franchise AI Consultant at BRNDMKT, focusing on the integration of AI and franchising. Prior roles include VP of Marketing at FranNet, where responsibilities included revitalizing the brand and enhancing franchisee success across 77 locations, and Senior Vice President of Marketing at Sky Zone Franchise Group, managing marketing strategies for 175 global locations. Additional experience includes key positions at Scorpion, Disney ABC Television Group, GLOBAL PRODUCTION BACKING LLC, Whole Foods Market, Target, and Kaiser Permanente. Will Fraker holds a Master of Arts in Business Administration from Azusa Pacific University and a Bachelor of Arts in Psychology from Biola University.