The Good Guys is a retail icon in Australia.

Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. 

The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.

The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.

Retail

The Good Guys

Biag Capasso

Melinda Hunter

Wilson Cho

Silvana Petkovski

Riley Morrell

Liam Rowan-Kelly

Fiona Hughes

David Tarasiuk

Andy Vine

Alana W.

Michael Robb

Chris Pavlic

Luke Simpson

Cora X.

Marcellinus Gazali

Chris Gauci

Marketing and Customer Engagement

Operations and Logistics

Engineering and Technical Development

Data Analytics and Research

Teams at The Good Guys

Marketing and Customer Engagement

Operations and Logistics

Engineering and Technical Development

Data Analytics and Research