Michelle Athersmith

Michelle Athersmith has worked in the digital marketing industry since 2010. Michelle began their career as a SEO Executive at 4Ps Marketing, part of the NetBooster Group. Over the next seven years, they held various roles at the company, including Senior SEO Executive, SEO Manager, and Account Director. In 2017, they moved to Artefact as Business Director (Retail), where they were responsible for managing a team of multidisciplinary experts and ensuring high levels of client service. In 2019, they took a maternity leave. In 2020, they joined Reflect Digital | A LAB Group Agency as SEO Director, and in 2021 they began working as Digital Marketing Manager at The Happiness Index.

Michelle Athersmith graduated with a 2:1 BA Hons in Advertising from Buckinghamshire New University in 2009. In 2011, they obtained the Google Analytics Qualified - Google Analytics Individual Qualification (IQ) Exam from Google Analytics. In 2012, they earned the Google Advertising Fundamentals certification.