Darby Hughes

Darby Hughes is a seasoned professional in brand strategy and account planning, currently serving as Manager of Brand Strategy & Planning at The Hershey Company since November 2023. Prior experience includes over 15 years at Pavone Marketing Group, Inc., where Darby held roles as Director of Account Planning, Brand Strategist, and Account Executive. Responsibilities included leading a team of account planners to derive actionable insights, designing custom research methodologies, and understanding audience segmentation for diverse accounts. Academic qualifications include a Master of Business Administration from Elizabethtown College and a Bachelor of Science in Marketing from the University of Pittsburgh.