Lauren Collins

Lauren Collins is a skilled Category Strategist at The Hershey Company since June 2022, with prior experience as a Category Manager at Blue Buffalo Co and a Category Advisor at General Mills. At General Mills, Lauren held multiple roles, including Trade Planning Lead for Sam’s Club, where responsibilities involved data analysis and collaboration to enhance customer-specific investments. Lauren also served as Customer Account Lead II for Walmart, focusing on joint business plans and distribution strategies across several product categories. Earlier experience includes leadership positions at Target, where Lauren excelled in operations, assets protection, guest experience, and sourcing. Lauren holds a Bachelor of Arts degree in Psychology from Augsburg University and an Associate of Arts degree from Saint Paul College.