Marketing and Brand Management

The Marketing and Brand Management team at The Hershey Company is responsible for developing and executing strategic marketing initiatives to promote and elevate the company's confectionery brands, such as Hershey's, Kit Kat, and Shaq-a-licious. This team collaborates on market research, digital marketing strategies, integrated media campaigns, and consumer insights to enhance brand visibility, drive consumer engagement, and ultimately boost sales across various channels.