The Hoffman Agency
Natalie Kessler has over 25 years of work experience in various roles related to talent marketing, employer branding, and global programs. Natalie currently serves as the Executive Vice President of the Global Employer Brand & Talent Marketing Practice at The Hoffman Agency. Prior to this, Natalie worked at Adobe for several years, where they held positions including Director of Global Talent Marketing & Employer Brand, Head of Talent Marketing, and Manager of Global Talent Ops Programs. Natalie was responsible for developing Adobe's global employment brand, driving recruitment marketing strategies, and overseeing various global programs. Before joining Adobe, Natalie worked at The Hoffman Agency as an Account Director, managing strategic PR campaigns for clients. Natalie also had experience at Intel, where they served as a Communications Officer, and at Edelman as a Public Relations Consultant. Overall, Natalie has demonstrated expertise in talent marketing, employer branding, PR campaigns, and global program management throughout their career.
Natalie Kessler attended the Executive Education program at Stanford Graduate School of Business in 2017, where they focused on Design Thinking. Additionally, Natalie pursued studies in Marketing at CIM | The Chartered Institute of Marketing, although the specific start and end years are not provided.
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The Hoffman Agency
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Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. Check out an introduction to The Hoffman Agency on SlideShare: http://www.slideshare.net/thehoffmanagency/introduction-to-the-hoffman-agency-4396237