Sylvia

Sylvia Ma is a Senior Data Analyst/Insight Manager who has worked at companies like The Independent, Evening Standard, Centaur Media Plc, and Total Investor. With a background in Archaeology and Anthropology, Sylvia has extensive experience in providing valuable insights to sales, marketing, and editorial teams by analyzing audience data and creating tools and templates to automate production of key information. Sylvia's expertise lies in converting raw data into actionable insights and maintaining audience and commercial statistics for various platforms. In previous roles, Sylvia has successfully delivered audience dashboards, ad share reports, and valuable insights to stakeholders.