The Inkey List
Michelle Zavarce is an experienced marketing professional with a strong background in trade marketing and brand management. Currently serving as Trade Marketing Assistant Manager at The INKEY List, Michelle is the key point of contact for trade marketing requests across several major retailers in the Middle East, APAC, and Europe, driving joint business plans that enhance brand awareness and sales. Previous roles include Marketing Coordinator at AMOREPACIFIC, where Michelle led the social media strategy for LANEIGE in Australia/New Zealand, and a variety of positions at MECCA Brands, including Fragrance Specialist and Zone Manager, focusing on customer engagement and team training. Additional internship experiences at TLA Worldwide and frank body provided valuable skills in marketing and communications. Michelle holds a Bachelor of Business/Bachelor of Media & Communications from Swinburne University of Technology and has studied Spanish at Universidad San Ignacio de Loyola and the Victorian School of Languages.
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The Inkey List
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Founded by Colette Laxton and Mark Curry in 2018, The Inkey List was born from a belief that better knowledge powers better decisions. They know that the world of beauty, and particularly skincare, can be confusing. But they also know that people are curious and want to understand more about their skin so they can make the right decisions. Not just now, but for its ever changing needs.