Armand Parra

Armand Parra has over 20 years of experience in strategy, analytics, and insight and strategy leadership. Armand is currently serving as the Senior Vice President of Strategy & Analytics at The Integer Group, where they lead a team of analysts and focuses on elevating analytic capabilities and their application to creativity and client solutions. Prior to this role, Armand held the position of Senior Vice President of Insight and Strategy at Integer, where they worked with global clients such as Mars, P&G, PepsiCo, Johnson & Johnson, ExxonMobil, and PayPal. Armand also served as the Vice President of Insight & Strategy, leading the Shopper Marketing and Consumer Promotions strategy for Mars Wrigley's client business. Armand has experience in media planning and supervision, having worked at Kovel Fuller, Horizon Media, and TN Media earlier in their career.

Armand Parra attended NYU Stern School of Business from 1995 to 1999, where they obtained a Bachelor of Science degree in Marketing.