Dan De La Rosa

Group Vice President Fresh Merchandising at Kroger

Dan De La Rosa has an extensive background in the grocery industry, with experience at various companies such as Kroger, King Soopers/City Market, and Fred Meyer. Dan has held titles ranging from Group Vice President Fresh Merchandising to President to Vice President of Merchandising. Dan is a graduate of California State University-Dominguez Hills with a Bachelor of Arts in Labor and Industrial Relations and also holds a Food Industry Management Certificate from the University of Southern California with a focus on Business Management, Marketing, and Strategy.

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