The Lab Insight & Strategy
Andrew Therkelsen is an experienced leader in the field of qualitative research and insights, currently serving as the Managing Director at The Lab Insight & Strategy since October 2016. With a strong background in anthropological research and strategic consultancy, Andrew has contributed to several organizations, including GfK, where roles included Director of Social and Commercial Insights and Director of Qualitative Research. As Managing Partner at The Leading Edge, Andrew drove growth and innovation in qualitative research, managing a team and fostering relationships with key clients. Andrew's career began at Discovery Research, where strategic guidance and team leadership were instrumental in business development. Andrew holds a BA (Hons) in English and Philosophy from the University of Kent.
This person is not in any teams
This person is not in any offices
The Lab Insight & Strategy
The Lab is a creative human understanding practice where ambitious brands come to make brilliant leaps. Founded in 2006, our fiercely independent collective of strategic thinkers fuses the powerful forces of culture, behaviour, and technology to reveal fresh perspectives that enable brands to take advantage of our rapidly changing society and stay ahead of change. Our areas of brilliance: Brand & Communications - Building distinctive brands that matter to people today, and tomorrow. Innovation and NPD - Disrupting with culturally charged ideas that solve unmet human needs. Experience & Journey - Creating brand, not bland, experiences. Audience Discovery - Illuminating the people you are designing for. Cultural Intelligence - Uncovering the cultural dynamics that shape people's behaviour now and in the future. Behavioural Science - Igniting positive behaviour change. We’re lighting the way forward with an eye on the bigger picture. As a company committed to the triple bottom line, we maintain a sharp focus on our work, the wellbeing of our people and the impact on our place. As a certified B Corp, we meet the highest verified standards of social and environmental performance, public transparency, and legal accountability, and aspire to use the power of business to address social and environmental challenges. We’re committed to reconciliation and have completed our Reflect RAP to drive change and unification. We’re proud of our progressive and flexible approach to work and wellness, with our generous leave policies and inclusive parental leave program.