Taylor Hulyksmith

Taylor Hulyksmith, CFE, is a seasoned marketing professional with extensive experience in brand development and strategic initiatives. Currently serving as Vice President of Marketing at The Lash Lounge since May 2018, Taylor has significantly guided the brand's evolution across a network of over 125 salons. Previous roles at The Lash Lounge include Director of Marketing, where responsibilities included overseeing brand vision and creating supportive resources for franchisees, and Marketing Manager, focusing on internal processes and marketing strategies. Earlier experiences include Social Media Director at re:group, where Taylor managed a team and developed social media strategies, and Social Media Strategist at Identity Marketing & Public Relations, where strategic online presence was prioritized. Additionally, Taylor held roles in public relations and communications with organizations such as MyBandStock and Fusion Shows. Taylor holds a Bachelor of Arts in Communication Studies and Spanish from the University of Michigan.