Anna Cronin

Anna Cronin is a seasoned transformation strategist currently employed at The LEGO Group since March 2024, focusing on digital opportunities and optimizing leadership's use of digital formats to achieve business goals. Previously, Anna served as the Company Transformation Content Lead at UKTV, where efforts centered on creating a digital-first strategy unifying linear and VoD businesses. Anna's extensive experience at BBC Studios included roles in global customer management, digital content strategy, and commissioning next-generation content. Earlier career highlights include leading Rocket Digital as Director of Content under Sir Elton John's Rocket Entertainment and defining digital initiatives for London Live as Head of Digital. Academic credentials include an MBA in a Day from The Guardian and a Digital Marketing Leadership Programme from Google.