Chiara de Lio

Chiara De Lio is a highly experienced marketing professional currently serving as the Global Marketing Integration Lead at the LEGO Group since January 2024. Previously, Chiara held several key roles at The Body Shop from March 2016 to March 2023, including Global Head of Social Selling and Digital Strategy, where responsibilities included creating a new digital acquisition strategy and automating lead generation processes. Chiara also served as the Global Head of Digital Content & Social Media and as an International Senior Digital Manager, focusing on global campaign planning and content distribution strategies. Chiara's earlier experience includes positions at Edelman Digital, where roles progressed from Account Manager to Account Director, managing significant accounts and leading digital strategies for premium beauty brands. Additional experience includes freelance work at Weber Shandwick and consulting for Bandsintown Group, as well as internships during early career development. Chiara's educational background encompasses multiple degrees in communication from various prestigious institutions, enhancing expertise in political, social, and visual communication.