Jakob Gaardbo Nielsen

Lead Digital Experience Editor at LEGO

Jakob Gaardbo Nielsen is an experienced professional with a diverse background in copywriting, editing, and research. Since September 2014, Jakob has worked as a Freelance Copywriter, consulting on media strategy and content creation. Jakob served on the editorial board of Passage - Tidsskrift for litteratur og kritik from January 2018 to January 2022 and conducted archival research as a Visiting Researcher at Lancaster University in early 2019. Currently, Jakob holds the position of Lead Digital Experience Editor at the LEGO Group, focusing on managing the LEGO® Tone of Voice and supporting product teams in developing engaging digital content. Additionally, Jakob completed a PhD fellowship at Aarhus University, where the research centered on cultural and literary portrayals of finance in the 1800s, complemented by roles as a Student Assistant and Teaching Assistant.

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