James Abell

Senior Manager | Shared Media Partnerships at LEGO

James Abell is a seasoned professional in media strategy and partnerships, currently serving as Senior Manager of Shared Media Partnerships at the LEGO Group since November 2023. Prior experience includes a role as Strategy Manager at BBC, where responsibility focused on growing BBC Sounds, and as Distribution Manager at ITV, overseeing content distribution and managing strategic partnerships with major platforms like Google and Amazon. Earlier roles feature Senior Market Analyst at The Walt Disney Company, contributing to the distribution strategy and Disney+ rollout across EMEA, and Media Analyst at Ofcom, where insights into the UK’s VOD market were developed. James Abell graduated with a Bachelor of Science in Geography from Durham University in 2012.

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