Morten Biltoft-Riis

Morten Biltoft-Riis currently serves as Head of eCom Nordics (Sales Director) at the LEGO Group, responsible for leading a team focused on eCommerce across multiple Nordic countries. Previously, Morten held roles including Senior Director of Market & Commercial Development and Strategy Director to the CEO at LEGO, where responsibilities encompassed commercial planning and strategic alignment with the executive leadership. Prior experience includes working as a Management Consultant at McKinsey & Company, where Morten led project teams and managed client relationships. Early professional path included legal positions at Kromann Reumert and DLA Piper Denmark, and involvement as a co-founder and board member at Jurafabrikken. Morten’s education includes advanced degrees in law and business administration from Aarhus University, along with study at The Chinese University of Hong Kong.