Pieter Pas

Pieter Pas is an experienced marketing and data analytics professional currently serving as Senior Director, Head of Marketing Digital Products at the LEGO Group since March 2023. In this role, Pieter is responsible for crafting and executing a compelling marketing strategy that aligns with the organization’s global business and digital goals. Previously, Pieter held significant positions at Pandora, leading global Data & Analytics strategies and managing product development, and at Nike, overseeing data and analytics strategies across EMEA. Pieter has also contributed to BI and performance management initiatives in various organizations such as Tommy Hilfiger, Hot ITem, and KPN, accumulating a robust background in business intelligence and project management. Educational achievements include a Master of Science in Business Informatics and ongoing professional development in marketing.